Monday, April 26, 2010

A few weeks ago, I had this moment where I knew which way to take my next step. I'd had this hunch for some while... I even tested it once before. But this time, my "moment" gave me peace and clarity.

The goal for my commercial photography is product advertising.

Let me tell you, its perfect. Its not flashy, its not showy, it just is. I've struggled with how to approach my career for some time. I feel like most directions within my industry require selling a bit of your soul to someone or a way of life. Im not willing to give up a simple life for tons of money. I prefer to stay a course I enjoy and take whatever it brings.

And the funny thing is by accepting where Im at, Im happier. I don't feel the need to judge myself according to those around me. I have ideas and I want to execute them well. My driving force is artistry and taking care of my family.

An excerpt from this article describes my old motivation perfectly:

"Rather than building confidence, I was accumulating doubt. As my business expanded, I grew nervous and self-conscious. I began to feel as if my accomplishments weren't enough, that I had to take things to "the next level." I thought if I didn't get there fast enough, I'd be bowled over by the competition."

Here are some images that have come from this new direction.